Get the email framework
that will make you more money.
The Dinner Party Strategy is your free guide to cooking up
email campaigns that connect, convert, and
stand out in a crowded inbox.
Every business owner faces the same problem:
Increasing conversions and reducing churn.
I use email to strategically generate leads and close more monthly recurring revenue for your business. And I really love doing it.
The last onboarding emails I re-wrote saw a
209% increase in conversions.
For B2C businesses who are focused on Monthly Recurring Revenue,
I help by increasing trial conversions and reducing churn.
I increase
trial conversions by:
- Auditing your current email sequences in place (keep what works, scrap the rest)
- Re-Writing new trial sequences
- Working with your dev + design on in-app onboarding (experienced working across teams)
I decrease
churn by:
- Implementing post-conversion ongoing email sequences
- Engaging an affiliate/referral program
- Creating reactivation emails to re-engage cancelled accounts
Len Markidan, Director of Marketing, Podia
For a lot of companies with a to-do list a mile long, 'redo onboarding emails' usually lands itself comfortably in the 'someday/maybe’ category, especially when you feel like you have a setup that’s good enough.
I’ve been there, and when we finally hired Val to help us with our own onboarding emails, I wished we had done it much, much sooner.
The impact of Val’s emails goes beyond the positive trends in conversion we’re seeing. Getting responses from our customers telling us that we have the most personal emails they’ve ever seen (this actually happened, and more than once) helps give us a powerful advantage in a very competitive space.
It doesn’t hurt that Val is quick on the uptake, comfortable navigating technical challenges and just a sincere pleasure to work with.
I'm strangely passionate about email.
But not just plain ol' email itself. Two specific things:
1. Email copywriting.
Copy = words that sell for you. Good copy in emails makes my heart sing.
2. Email Marketing Strategy.
Get me inside your email funnel (the system that moves your subscribers on a specific journey) and I'll be the happiest gal in the room. My whiteboard and I love email strategy.
I use data to develop hypothesis for how to move people to a 'yes' and design your email messaging and strategy accordingly.
Get Nerdy With Me
Email Onboarding Teardown: Venngage
Email Onboarding Tear Down, Content Upgrade Edition: Shopify
Email Onboarding Tear Down: Quickbooks Online
The Question You Didn’t Ask
(But I’m Answering Anyways)
By now you might be wondering..."Val, what's a good conversion rate?"
The answer, however, isn't always clear cut. You may have heard that you want a 7% conversion rate. If you're already there, are you done? Can you move on to something else?
Maybe.
But what if you increased that to 12%? 24?
What kind of impact is that going to have on your MRR?
But, of course, you’re a smart business owner and you think at least two steps ahead. So you want to know how you can maintain that increase. Even multiply it over time.
We do that through churn reduction.
- Post-conversion emails
- Account action emails
- Reactivation emails
- Affiliate programs
- Certified Expert cohorts
It moves the needle in ways you can see immediately.
I’m ready to help you move your needle too.
Let Me At Your Emails!
Show Me What You’re Workin’ With: Conversion and Churn Audit
Show me what you're working with! Already have email sequences in place but think they can be doing more for you? I can help.
Rent My Brain
(And Fingers):
Book a Day With Me
Knock knock. Who's there? Your to-do list. Let me help you tackle that list by borrowing exactly what you need more of: time.
Customize It:
Because You Deserve
The Very Best
Looking for a true partner in understanding your customers and then crafting their personalized journey?
Look no further.
Who the heck am I to tell you all of this
about your customers and emails?
I've spent the last six years deep in the world of customer experience and research. I built the content and email marketing for a fast-growing startup, wrote around the Internet about what makes for good email, and I am an introvert who loves figuring out how people think.
I also spent over a decade behind the scenes of everything from non-profits to multi-six-figure businesses, and I have the innate ability to think big picture and minute details at the exact same time. While this drives my husband a bit crazy, it works out really well for growing software companies.
Nathalie Lussier, Founder at AccessAlly
Val quickly and expertly helped us hone the tone, sequence, and focus of each of our onboarding emails... and confirmed some of our hunches, too. Her advice and experience with onboarding customers is going to help us reduce refunds and increase word of mouth!
If you run a SaaS or a recurring membership program, Val will help you keep customers happier, longer.
When we hired Val we thought we would get someone to help write our emails.
What we really got was a temporary team member who took a proactive approach to our entire email strategy.
Plus one sequence Val wrote for us reduced churn by over 13%!
Kevin McGrath,
Founder at Beacon
Better Emails Drive
More Revenue For Your Brand
Get the data-driven advice you need to create email campaigns that
connect, convert, and stand out in a crowded inbox.
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