I've written email campaigns that increased conversions by 10%.
For SaaS and subscription-based eCommerce brands, I use email to strategically convert leads, retain customers long term, and close more monthly recurring revenue.
I'm strangely passionate about email.
But not just plain ol' email itself. Two specific things:
1. Email copywriting.
Copy = words that sell for you. Good copy in emails makes my heart sing.
2. Email Marketing Strategy.
Get me inside your email funnel (the system that moves your subscribers on a specific journey) and I'll be the happiest gal in the room. My whiteboard and I love email strategy.
I use data to develop hypothesis for how to move people to a 'yes' and design your email messaging and strategy accordingly.
Get Nerdy With Me
The Question You Didn’t Ask
(But I’m Answering Anyways)
You might be wondering..."Val, what's a good conversion rate?"
The answer, however, isn't always clear cut. You may have heard that you want a 7% conversion rate. If you're already there, are you done? Can you move on to something else?
But what if you increased that to 12%? 24?
What kind of impact is that going to have on your MRR?
But, of course, you’re a smart business owner and you think at least two steps ahead. So you want to know how you can maintain that increase. Even multiply it over time.
We do that through churn reduction.
- Post-conversion emails
- Account action emails
- Reactivation emails
- Affiliate programs
- Certified Expert cohorts
It moves the needle in ways you can see immediately.
I’m ready to help you move your needle too.
For a lot of companies with a to-do list a mile long, 'redo onboarding emails' usually lands itself comfortably in the 'someday/maybe’ category, especially when you feel like you have a setup that’s good enough.
I’ve been there, and when we finally hired Val to help us with our own onboarding emails, I wished we had done it much, much sooner.
The impact of Val’s emails goes beyond the positive trends in conversion we’re seeing. Getting responses from our customers telling us that we have the most personal emails they’ve ever seen (this actually happened, and more than once) helps give us a powerful advantage in a very competitive space.
It doesn’t hurt that Val is quick on the uptake, comfortable navigating technical challenges and just a sincere pleasure to work with.
Who the heck am I to tell you all of this
about your customers and emails?
I've spent the last six years deep in the world of customer experience and research. I built the content and email marketing for a fast-growing startup, wrote around the Internet about what makes for good email, and I am an introvert who loves figuring out how people think.
I also spent over a decade behind the scenes of everything from non-profits to multi-six-figure businesses, and I have the innate ability to think big picture and minute details at the exact same time. While this drives my husband a bit crazy, it works out really well for growing software companies.
Val quickly and expertly helped us hone the tone, sequence, and focus of each of our onboarding emails... and confirmed some of our hunches, too. Her advice and experience with onboarding customers is going to help us reduce refunds and increase word of mouth!
If you run a SaaS or a recurring membership program, Val will help you keep customers happier, longer.
When we hired Val we thought we would get someone to help write our emails.
What we really got was a temporary team member who took a proactive approach to our entire email strategy.
Plus one sequence Val wrote for us reduced churn by over 13%!