I do weekly email onboarding tear downs and share email best practices on my blog:
Part of being an introvert means I’m no good at small talk. Parties are hard for me because I don’t know what a surface-level conversation looks like. I want to dive in, tell you everything, examine, break down, dissect. Which is exactly why I struggle with the intros to articles like this one. Because I […]
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I downloaded a content upgrade PDF from a Shopify blog post and what happened next was pretty boring. Here’s how to fix that content upgrade email onboarding debacle.
Keep reading!I also write about email marketing and customer experience in a variety of other places. Here are a few:
On Email Marketing:
http://blog.teachable.com/email-marketing-strategy-for-your-online-course-launch
https://www.leadpages.net/blog/guest-post-convertkit-newsletter-emails-bloggers-should-send/
https://meetedgar.com/blog/want-better-email-open-rates-avoid-spam-filter/
https://convertkit.com/do-less-with-email/
https://convertkit.com/build-automations-make-subscribers-fall-love/
https://convertkit.com/create-email-opt-in-experience-subscribers-will-love/
https://convertkit.com/grow-email-list-like-saas-company/
https://convertkit.com/how-to-increase-and-decrease-your-email-list-quality/
On Customer Experience:
https://medium.com/humanpreneur/15-ways-to-ask-for-testimonials-e4c70c3bff50
https://meetedgar.com/blog/revealing-the-hidden-inconsistencies-in-your-customer-experience/
https://meetedgar.com/blog/want-more-referrals-asking-for-them-doesnt-have-to-be-awkward/
https://convertkit.com/3-powerful-partnerships-will-accelerate-email-list-growth/
https://convertkit.com/7-ways-to-anticipate-what-your-customers-want/
I've also appeared on a number of podcasts.
Here are a few of those if you prefer me in your ears:
Get Open Rates:
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In the not-too-recent past, I ran a business supporting creative business owners in running their businesses (very meta). I wrote a pretty popular blog then and those posts are here:
what you’d never expect
My friend Jeff told me the story about how he met his wife (who, by the way, is the absolute love of his life). His brother was hosting a birthday party for his wife on the West Coast and Jeff was working on the East Coast. In order to make it to the party, Jeff […]
Email Onboarding Tear Down: Quickbooks Online
User onboarding goes beyond the app and into the inbox. Want your trial customers to open and act on what you send in your email onboarding sequence?
Email Onboarding Tear Down: DeepDyve
This is a tale of too few emails…
Email Onboarding Tear Down: Harvest
Today I bring you a tale of high hopes. The story goes like this: One day a girl signed up for a free trial of a piece of software to see if she liked it better than the one she was using for the same task. She loved the way the app worked (so simple!) […]
Email Onboarding Teardown: Venngage
Part of being an introvert means I’m no good at small talk. Parties are hard for me because I don’t know what a surface-level conversation looks like. I want to dive in, tell you everything, examine, break down, dissect. Which is exactly why I struggle with the intros to articles like this one. Because I […]
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