I do weekly email onboarding tear downs and share email best practices on my blog:
Part of being an introvert means I’m no good at small talk. Parties are hard for me because I don’t know what a surface-level conversation looks like. I want to dive in, tell you everything, examine, break down, dissect. Which is exactly why I struggle with the intros to articles like this one. Because I […]Keep reading!
I downloaded a content upgrade PDF from a Shopify blog post and what happened next was pretty boring. Here’s how to fix that content upgrade email onboarding debacle.Keep reading!
I also write about email marketing and customer experience in a variety of other places. Here are a few:
On Email Marketing:
On Customer Experience:
I've also appeared on a number of podcasts.
Here are a few of those if you prefer me in your ears:
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In the not-too-recent past, I ran a business supporting creative business owners in running their businesses (very meta). I wrote a pretty popular blog then and those posts are here:
I have to start this tear down with a bit of a story. Six or so months ago, my friend David Sherry introduced me to someone he knew I’d love. David only makes introductions when he’s sure they’re going to be a huge hit so I knew to trust him on this one. That person […]
One of the beautiful things about writing email onboarding tear downs for my very Internetty-based business is that I use a variety of software on a daily basis. This means that I get a lot of onboarding emails in my inbox without even trying. Sure, some I sign up for purely for the purpose of […]
Is there more than one path a new user might take to get to your product?
60% of marketers are using webinars as part of their content marketing programs
This is a tale of too few emails…
Today I bring you a tale of high hopes. The story goes like this: One day a girl signed up for a free trial of a piece of software to see if she liked it better than the one she was using for the same task. She loved the way the app worked (so simple!) […]