I do weekly email onboarding tear downs and share email best practices on my blog:
Part of being an introvert means I’m no good at small talk. Parties are hard for me because I don’t know what a surface-level conversation looks like. I want to dive in, tell you everything, examine, break down, dissect. Which is exactly why I struggle with the intros to articles like this one. Because I […]Keep reading!
I downloaded a content upgrade PDF from a Shopify blog post and what happened next was pretty boring. Here’s how to fix that content upgrade email onboarding debacle.Keep reading!
I also write about email marketing and customer experience in a variety of other places. Here are a few:
On Email Marketing:
On Customer Experience:
I've also appeared on a number of podcasts.
Here are a few of those if you prefer me in your ears:
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In the not-too-recent past, I ran a business supporting creative business owners in running their businesses (very meta). I wrote a pretty popular blog then and those posts are here:
Hey, Val. Wanna write a post that’s going to piss off a bunch of people but probably make a bigger number of people feel less alone? Hell yes. Let’s do it! It’s gonna be a long one, probs. It’s okay, I’m in. /internal pep talk Now that we’ve got the pep talk out of […]
It’s no secret that I’m an introverted person who is forced into a pretty extroverted world most of the time. This is…. exhausting. My own husband is incredibly extroverted and relies on being around other people to get his energy. I, on the other hand, find complete comfort in 32 quiet minutes reading my new […]
Everyone talks about how “systems can be sexy!” No. Systems aren’t sexy…. like in the JLo’s new movie kinda sexy way. But that doesn’t mean they have to suck. Systems can be overwhelming when there are too many in place. Overwhelming on the learning curve and also on the pocketbook – those $10 programs add […]
By now, you maaaaaay have heard me mention Asana, one of my absolute favorite project management systems out there. I love Asana for many reasons: it’s free, it’s intuitive and easy to learn, and it keeps me out of my email inbox. Having a project management (PM) tool is crucial for any business owner. If […]
How did you wake up today? Did you grab your phone first thing and start scrolling thru social media or your saved articles to read? Did you launch out of bed to get a few things done before the rest of the family woke up? Maybe you had a stimulating conversation with your spouse or […]
Sales. When I worked in sales for Marriott, I considered myself to be a professional stalker (clearly, I didn’t care for the job much). It was my job, day in and day out, to do the following: find guests staying in the hotel who were executives for big companies and woo them into bringing their […]