I do weekly email onboarding tear downs and share email best practices on my blog:
Today I bring you a tale of high hopes. The story goes like this: One day a girl signed up for a free trial of a piece of software to see if she liked it better than the one she was using for the same task. She loved the way the app worked (so simple!) […]Keep reading!
I have to start this tear down with a bit of a story. Six or so months ago, my friend David Sherry introduced me to someone he knew I’d love. David only makes introductions when he’s sure they’re going to be a huge hit so I knew to trust him on this one. That person […]Keep reading!
I also write about email marketing and customer experience in a variety of other places. Here are a few:
On Email Marketing:
On Customer Experience:
I've also appeared on a number of podcasts.
Here are a few of those if you prefer me in your ears:
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In the not-too-recent past, I ran a business supporting creative business owners in running their businesses (very meta). I wrote a pretty popular blog then and those posts are here:
In an article published to Medium, 19 year old Andrew Watts reviewed the most popular social media channels from his own perspective as a current college student. He readily cites his classmates and references their use of each platform as well – it’s not just Andrew’s personal opinion here. In it, Andrew gets right to the point […]
Hey, Val. Wanna write a post that’s going to piss off a bunch of people but probably make a bigger number of people feel less alone? Hell yes. Let’s do it! It’s gonna be a long one, probs. It’s okay, I’m in. /internal pep talk Now that we’ve got the pep talk out of […]
It’s no secret that I’m an introverted person who is forced into a pretty extroverted world most of the time. This is…. exhausting. My own husband is incredibly extroverted and relies on being around other people to get his energy. I, on the other hand, find complete comfort in 32 quiet minutes reading my new […]
Everyone talks about how “systems can be sexy!” No. Systems aren’t sexy…. like in the JLo’s new movie kinda sexy way. But that doesn’t mean they have to suck. Systems can be overwhelming when there are too many in place. Overwhelming on the learning curve and also on the pocketbook – those $10 programs add […]
It’s 10:30am and you’ve been at your computer since 8. You committed to being more mindful and productive with your time this year (hello, resolutions!) and your morning has been on a roll so far. “I deserve a mental break,” you think to yourself. “My next meeting doesn’t start until 11. I’ll just scroll my Facebook feed, read […]
Over the years, I’ve played around with nearly every social media game plan. Schedule directly inside Facebook = too distracting Hootsuite = links were dropped (much too consistently for my liking) Edgar = a great option if my library of content were MUCH bigger Not scheduling anything = no regular engagement and zero growth (sad […]