You’re ready to start on that big email project. The one that’ll make all the difference for your client or boss, the one that’ll get you the raise, the promotion or the illustrious retainer. Your desk is littered with Post-It notes as you desperately try to find the strategy to link it all together.
Email marketing is like a puzzle…
with half the pieces missing
Stop me if you’ve heard this one…
I feel like I’m crossing my fingers every damn time I hit the send button, praying people will open the email… and then hoping someone actually clicks the link in the email.
Your strategy (if you even have one) is a mixture of information, anecdotes, and those courses you took... a while ago. It’s not based on anything that actually makes any sense to you. And you have no definitive idea if it’s working… or not.
You stress out over every single word, how you structure them, and whether you’re evoking too much emotion… or not enough.
You hate checking your stats. Any of them. Because you’re just not sure if the emails you wrote delivered the kind of results expected of you or the ROI you desperately need them to.
And worst of all, this is something you know you’re pretty good at. Or you could be with guidance, some solid strategy, and someone to tell you whether your emails are good or they have to be re-written.
"You know Val as an email savant, and so you should. But working with Val will help you beyond skill-building. She will teach you the most important thing: how to sell businesses on hiring you to optimize their emails. I’ve purchased multiple day rates with her. And her client list speaks for itself.
If you want a future as an email copywriter, you should grab any opportunity to grow with Val.”
- Joanna Wiebe, Founder of Copy Hackers and CH Agency
You have no idea if your emails are going to convert
Even though you’ve read a ton of great blog posts about email strategy….
Even though you religiously read every email that comes to your inbox from copywriting “masters”...
Even though you’ve taken paid courses in email marketing...
You still feel like you don’t have a solid grasp on writing the kind of email that’s worthy of the elusive case study. Or better yet, the kind that others wanna swipe. #SwiperNoSwiping
Or whether a long email is better than a short one.
Or what subject lines convert the best.
Up your email marketing game
(because you're already a badass in so many other ways)
The truth is:
High-converting emails are more than a great subject line. Or an amazing hook. They’re more than a compelling CTA. Emails that deliver ROI are not as elusive as you might think.
It’s all about the strategy… and the framework.
The secret to high-converting emails comes down to this: your process. It’s about understanding where all the pieces of the puzzle go (aka the strategy). And it is about testing it to see what works (borders vs sections).
You could spend years figuring out the secret to high-converting emails.
Orrrrrrr… you could join:
The Email Marketing Mastery Incubator
September 2 - November 22
AKA the program that teaches the proven system and framework for writing emails that make more money. Because it’s all about those Benjamins, amiright? Oh, and the support of an email specialist who’s been around the email block (aka in the trenches) – and who’s learned a thing or 10 about how to deliver results. The kind of results that make bosses swoon and clients proud; the kind of results where e’rybody gets paid.
^^^ take a peek at a Slack convo with a former EMMI member ^^^
I’ve taken everything I’ve learned as an email marketer and turned it into a thorough, 12-week training program that shows you exactly how to go from “WTF do I start?” to “HOLY SHIT I DID THAT!” For people who want to become income-generating, ROI-lifting, churn-reducing email marketers everyone wants to work with.
Seats are invitation-only, but you can apply to join us right here:
Applications are processed on a rolling basis and will close
Thursday, August 29th or once the program is full.
Whichever comes first.
Get yours in today.
At the end of the Email Marketing Mastery Incubator, you’ll be armed with:
Everything you need to know about the ins and outs of running email marketing.
How to manage expectations so that your butt is covered when the results aren’t what everyone was hoping for.
(Note: This piece is FAR more important than the actual how-to stuff.)
What kind of email marketing is right for you and how to get paid well for it.
For 12 weeks, you’ll get my eyes and expertise on your email campaigns.
Want me to check out your copy and suggest specific improvements? Done.
Not sure which area of email to specialize in? I’ll help you choose.
Confused about how to optimize a funnel? Show me your results and I’ll tell you what to do next.
Dealing with a client from hell? RUN! No, just kidding. I’ll help you get through it.
I know how scary it can be to work on a project all alone, especially when you feel like you don’t have enough experience to always make the right decisions. So for 12 weeks, I’ll be your partner as you wade deeper and deeper into the world of email marketing consulting.
After those 12 weeks, you won’t need me anymore — I’ll need YOU to take on some of these primo projects and gigs I keep having to turn down.
So, umm, what do you get?
Folks, this is just the tip of the Email Marketing Mastery Incubator iceberg...
The Dinner Party Framework
Go from drive-thru emails to five*-course meals. AKA emails that convert into mo’money for everyone, including you!
*the number of courses depends, of course, on the sequence you’re building
The CYA Formulations
How to manage expectations so that your butt (ahem) is covered when the results aren’t quite what you hoped for… and how to learn and fix those whoopsies.
The Armchair Psychology
Learn how to dig deep into what’s going on in your prospect’s mind to uncover the secrets to high-converting copy.
The Nitty Gritty
Segmentation, GDPR, opt-ins, tagging, what ESPs to use and why, and sooooo much more.
The Pros Prose
Industry-leading experts who share insider tips and tricks to take your business to the next level.
“I'm so excited about the incubator. You're an incredible teacher. Whoever signs up would be lucky to learn the ins and outs of email marketing from you.”
- Samar Owais, email copywriter
The Email Marketing Mastery Incubator leads you through everything you need to know about kick-ass email marketing campaigns. From strategy to ROI, you’ll learn the ins and outs of what makes successful emails.
“But wait… Who ARE you?”
Oh, whoops. Got so excited about this incubator I forgot to introduce myself, didn’t I?
My name is Val Geisler, and I’m a email marketing and conversion optimization expert. I started focusing on making inboxes better way back in 2011, and I honed my email marketer skills even further working in-house at ConvertKit.
Since then, I’ve worked with small and big brands on their email marketing, and made my home in lifecycle emails for MRR-focused brands.
My clients are household names in the world of software, and I’ve been featured as an email pro by brands like Stripe, Litmus, Trello, InVision, and more.
I love working with clients and living that #emailgeeks life… but what I love more than anything is sharing what I’ve mastered over the last several years with copywriters who are ready to geek out WITH me.
My superpower (apart from writing high-converting emails for high-paying clients) is connecting people. That’s why I want to hang out with you for 12 weeks, get to know you and your clients, and help you become a email marketing expert who gets paid well for your work!
"I've been known for referring to Val as 'email royalty', and that's because there is almost no one I trust more with email marketing strategy than her. Val also appeared as an expert guest on Forget The Funnel (twice!), where she proved yet again that she is a consummate pro and total pleasure to work with. I can't wait for the next opportunity to collaborate!!"
- Georgiana Laudi, SaaS marketing & growth advisor
There’s a lot of room on these coattails. Hop on, amigo.
My inbox is stuffed with emails from people asking me to work with them and invites to take on in-house roles I just don't want.
I’m booked 4-6 months out. And people are STILL contacting me.
But they don’t want help in 4-6 months. They want someone now.
(And some of them aren’t even looking for lifecycle emails — my specialty — so I’m turning them away anyway!)
That’s where you come in.
Once I’ve watched you transform into a kickass email marketer who knows:
1) how to run campaigns that convert and
2) how to expertly communicate so that nobody walks away majorly dissatisfied with your hard work,
I can refer these cash/job-in-hand opportunities over to you.
If you do the work and show me your skills, I’ll be able to recommend you to the ridiculously business-famous people who contact me to sort out their email marketing.
“When you get a chance to work with Val I have one piece of advice: ask questions, all the time. Don't wait.
Nearly complete access to Val helped answer questions I didn't even know I had, until I was in the thick of it. The ability to ask questions helped propel me forward and make me a more confident email marketer."
- Damon Mitchell, email copywriter
"I brought Val in to help a client who desperately needed top-shelf emails on a deadline. Two things you should know: I'm experienced in email copywriting (so I can sniff out BS from a mile away) and I am EXTREMELY careful about who I recommend to my clients. But Val was an easy choice. She knows email, is sharp on strategy, and delivers what she promises. The client was thrilled with her work -- and that means I was, too. She has my rare, hard-to-get stamp of approval, and you'd be lucky to learn from her."
- Joel Klettke, Founder of Business Casual Copywriting and Case Study Buddy
Be seen as an email marketing expert because you finally write the kind of emails that deliver case-study-worthy ROI.
:sigh (of relief):
The Email Marketing Mastery Incubator is two tracks.
You choose your focus: freelance or in-house.
Do you want to build a solid email marketing business?
Do you need to know how to build a strong and dynamic business, getting mentored and coached by someone who’s built a business around email marketing? Do you want to know how to deliver the kind of results that’ll allow you to charge a lot of moolah? And do you want to feel so much more confident when talking email strategy with prospects?
Then Track 1 is for you, the email marketing freelancer.
Or are you an in-house marketer who wants to get really, really good at email marketing?
Maybe you want to wow your boss with your crazy results. Maybe you want to boost your bonus package by adding some zeros to the company’s bottom line. Maybe you just want to feel freaking confident when you’re talking strategy in the (virtual or otherwise) conference room.
Then Track 2 is for you, the in-house marketer.
Ready to learn how to write the kind of emails that get results? Join the Email Marketing Mastery Incubator and get:
- 12 weeks of live, track-specific group coaching
- My eyes and expertise on your email campaigns
- Training on how to build an email strategy that works
- How to manage client/boss expectations so that your butt is covered when the results aren’t what they/you were hoping for
- What packages to offer and how much to charge
I know how scary it can be to work on a project all alone, especially when you feel like you don’t have enough experience to always make the right decisions. So for 12 weeks, I’ll be your partner-in-email-crime as you wade deeper and deeper into the world of email marketing.
Let's save the world from bad email marketing.
"DO NOT BUY THIS COURSE if you're going to let it collect dust on the shelf. It's too good for that, and there are plenty of cheaper courses for people who want to spin their wheels. But if you're ready to commit to becoming a well-paid copywriter -- and doing the work that it'll require -- then there's no better, faster or more effective way to do that than by investing in this incubator."
- Len Markidan, CMO at Podia
Very Specific Program Details Below:
Here’s Exactly How The Email Marketing Mastery Incubator Works
We get things kicked off on Monday September 2nd.
Every other week (Mondays at 1pm EST for copywriters, Tuesdays at 1pm EST for in-house marketers), I’ll go live in Crowdcast to walk you through the content for the week. This session will be recorded and immediately available inside Podia, along with access to swipe copy, frameworks, and any other templates I throw at ya.
If I were you, I’d set aside 1-3 hours a week to go through the materials and do your assignment. Yes, there’s homework. You’ll submit it to a small group for peer review (I’m part of every group, btw.)
During alternate weeks, between new lessons being posted, you’ll get a lesson from a guest expert and AMAs with me. The day of the week and time for these will vary, so you can be sure to make the majority of them even with your variable schedule (#allthethings). Guest expert sessions will be recorded and thrown into Podia for digital consumption.
AMA (Ask Me Anything) time is dedicated time with me when you can ask questions about the lessons, get my help solving implementation challenges, or just share the deep email thoughts you jotted down in the middle of the night. (Everyone does this, right?)
I’ll hang out in our private Slack community so there’s a written record of everything. And you can always chime in on other people’s questions if you want! Hive mind for the win.
Between all lessons and sessions, come hang in Slack, and ask any and all questions related to email marketing.
Finally, you’ll also have implementation time during alternate weeks, so you can put what you’ve learned into practice.
And we'll wrap it all up on Friday November 22nd, just in time for Thanksgiving here in the US and Black Friday mania in your email campaigns.
*** Super-detailed, week-by-week breakdowns of what we're working on can be found right here if you're Type A like me and just have to know more. ***
"Val is a such a thoughtful, eloquent communicator -- making her my go-to source of knowledge on all things email strategy. She takes complex topics it would normally take months to master, and breaks them down into bite-sized pieces that allow (and inspire!) you to take action. I regularly share her onboarding tear-downs and webinar recordings as "recommended reading" when my clients are ready to get serious about their email strategy, but need kind, clear-cut pointers on where to start."
- Claire Suellentrop, co-founder Forget the Funnel
Incubator Spots Are Capped
at 10 Per Track
10 copywriters + 10 in-house marketers. That's it. We’re talking about 20 people. Plus me. So technically 21. This is gonna be a small group, so you get lots of my time and attention.
Why 20? It’s the perfect number to allow you to support each other, and for me to support you individually. Any smaller, and you wouldn’t make as many new friends and colleagues. Any larger, and we’d need a bigger boat. *
* The Email Marketing Mastery Incubator does not involve any sea adventures.
So what’s it gonna cost me, Val??
[This is where I use my best infomercial/QVC voice…]
The complete training, feedback, one-on-one, guest experts program is all included for $5,000 USD.
You can choose between one payment of $5,000 or 3 payments of $1750.
But... ya gotta apply first. I want to get to know you starting right now. And since we're a small group, I'm hand selecting the members this round.
We're fancy that way.
The Email Marketing Mastery Incubator is not right for you if…
You’re a senior email copywriter and looking to level up your skills
You are comfortable where you’re at in your career and business
You’re more of a “let’s wing these emails and see what happens” rather than someone who wants to be strategic
You don’t give a shit about ROI
Who Is the Email Marketing Mastery Incubator right for?
Copywriters who want to get out of the rut of charging per email
In-house email marketers who want to freelance and skip 18 months of trial and error
People who are interested in specialization but don’t know how to make it work
Anyone wanting to be seen as an industry expert — no more hired help here!
Both tracks get:
- Live email marketing training sessions every other week
- Content delivered live & recorded for digital access in Podia
- Live AMAs with Val every other week
- Guest experts on non-AMA weeks to fill in the blanks
- The very same swipe files, templates, and frameworks I use to charge $12k+ per project
- Slack access to connect with each other
- Accountability buddies to keep things moving forward
"Opportunities like this don't come up very often, if at all. To get your hands dirty with real, important client work and have one of the best in the world supporting you through it is a golden chance for you to make an enormous difference in your career and skillset. And Val really, truly, most definitely IS one of the best in the world when it comes to copywriting. Just take a look at her client roster and see the results she gets from them.
I've been lucky enough to get to know Val personally and professionally and it's without ANY hesitation that she gets my strongest endorsement. If you want a world-class copywriting education and hands-on work experience in the time that most people take to read half a book, you should jump on this, stat. It will be most excellent."
- Matthew Kimberley, Founder of Delightful Emails
"Marketers who haven't picked a niche and are rattling around creating marketing plans or trying to manage people's social media presence: THIS PROGRAM IS FOR YOU. I finally feel poised to create larger-ticket proposals. I'm busy (in a good way!), less worried, and more excited about the future now."
-Maggie Hsu, copywriter
Questions People Asked Last Time
Do I need to have experience with email under my belt? I’m interested, but I’ve never even set up my own email campaigns before!
Let’s put it this way: you should have at least tried to set up a email marketing campaign before. Even if it was just for yourself.
Is this for experienced copywriters? What if I’ve only been at this for less than a year?
I’m not worried about you having spent a certain amount of time as a copywriter or worked with a minimum number of clients.
That said, you’ll find the most success here if you’ve already worked with clients on email in some capacity. Let’s not make this your very first foray into the wild world of email.
How will the lessons be shared? Is this a video course?
The majority of the content will be delivered by video, but there are worksheets and swipe files, and there could be other media formats. All of the lessons will have transcripts posted, too.
If I hear from the group that transcripts of the Q&A calls are needed, I’ll make ‘em!
Is this a pre-recorded video course?
No, the majority of the content will be delivered live via video conference You can ask questions as we go through the lessons each week, and there’ll be a dedicated AMA session on alternate even weeks, and I’ll be available in Slack for any ad hoc issues that come up.
How much time is this going to take?
The time you spend working on your project will vary. I would recommend setting aside 1-3 hours each week to 1) review the lessons and 2) complete the weekly assignment. With some lessons, you’ll spend more time in AMAs asking questions about your work. With other lessons, you might go through the materials and say, “Yup, I’ve got this, no clarification needed.”
My goal is to give you everything you need to learn how to successfully run email campaigns, and that’s going to require more of a time investment for some people.
How much can I really learn in 3 months? Can you really teach me to do what you do?
When I say, “You’ll learn everything I know about running email marketing for other people,” I mean EVERYTHING! How to run the campaigns, what strategy recommendations to make to your clients, how to spot a trainwreck client a mile away, what to charge, how to position yourself as the kickass email marketing expert that you are (or are working on becoming), what to include in your reports . . . this program covers it all.
I’m still not sure. Why should email be my thing?
Well first of all, you’ve read this far. 😉
Second, the benefits of being a trained email marketing consultant are massive. For example:
- You won’t need as many clients anymore! The clients you already have or that you’re getting anyway will pay you more for your services — meaning you don’t have to hustle as much. #fthehustle
- People will be asking about your services ALL THE TIME. (Everyone knows they need to be doing email or doing it better, so people who know how to email well are in high demand!)
- You’ll be able to rest easy knowing that the emails you’re building have the best possible shot at working for your client. Some things are out of your hands, and your fantastic clients will actually understand and accept that.
Okay. But will you really be right there with me for every step?
There will be a LOT of hand-holding — the kind I do for clients paying me $3k/day to work on their email marketing. But let me also say this: I’ll almost always ask you, “What do YOU think you should do? What does the data tell you?” when you’re not sure how to approach a problem.
I work with hard-working entrepreneurs who are looking to sharpen their email-related critical thinking skills. A lot of learning comes from practice, not just me telling you to do this or that. My entire goal is to prepare you to be an incredible resource for your clients, and to help you through the tough parts.
What’s the refund policy?
Because of the limited number of seats in this program, full refunds will not be granted.
I’m serious about this: I’d much rather help you figure out if the Email Masters Incubator is a good fit before you give me any money!
So if you’re on the fence, please book a time to talk with me real quick. I won’t give you the hard sell. In fact, if you’ve read my email onboarding teardowns, you know I’ll give it to you straight. I’ll tell you if this makes sense for you.
The Email Marketing Mastery Incubator May Never Again Exist in This Same Format
Another thing I should mention: I really don’t know if I’ll run this incubator again in the future! Probably yes… but I like to under-promise and over-deliver.
What I CAN say is that if I do this again in the future, it’ll be different. And it will almost certainly cost more.
So if you want to do email MUCH better from here on out, get in while you can.
Find the missing piece to your email marketing puzzle and start wow'ing the pants off everyone.
"I've bought so many courses and programs, but THIS is the thing that has been most worth the money to me.
The incubator was so specialized and organized. I liked the camaraderie of the Slack group, Val's guidance, and how I could follow along at my own speed."
-Lisa Aberle, email copywriter
"When I think of email strategy, I think of Val. No one can offer smart strategic oversight AND snappy, persuasive copy like she can— which is why I’ve partnered with her for insights on my own email copy projects in the past! If you have a chance to learn from her, GRAB IT AND RUN WITH IT."
- Lianna Patch, Founder of Punchline Copy
Applications are processed on a rolling basis and will close
Thursday, August 29th or once the program is full.
Whichever comes first.
Get yours in today.