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Below is a week-by-week breakdown of what's happening per track in the Email Marketing Masters Incubator. I love details as much as the next nerd so I'm secretly thrilled you're here checking this out.

For copywriters:

Week 1 & 2
Week 3 & 4
Week 5 & 6
Week 7 & 8
Week 9 & 10
Week 11 & 12
Week 1 & 2

Sept 2 / WEEK 1: Specializing and You
Training will cover:

  • What specialization can do for your business
  • How to say no (and how saying no can actually lead to more business later)
  • Identifying your ideal client
  • Creating a process packet — even when you don’t know what your process is
  • Setting up your own email marketing system (AKA eating your own dog food)
  • Partnering with other specialists and generalists
  • How to strategically be a generalist  ¯\_(ツ)_/¯
  • Building an I-know-my-shit (aka “swipe”) file, PLUS access to mine
  • What it takes to become “known”

Sept 9 / WEEK 2: Implementation
Guest Expert & AMA

  • Guest expert: Overcoming Imposter Syndrome with TBD expert
  • AMA with Val
  • Implementation time
Week 3 & 4

Sept 16 / WEEK 3: Strategy
Training will cover:

  • Using Jobs To Be Done interviews to know what strategy to recommend
  • Crafting a warm welcome sequence
  • Key lifecycle sequences most people forget about
  • How to map out an email framework (using Funnelytics and/or Lucidchart)
    • Framework templates/swipe files
  • Writing and planning for GDPR and Can-Spam Act compliance
  • Welcome sequence & legal compliance swipe files included

Sept 23 / WEEK 4: Implementation
Guest Expert & AMA

  • Guest expert: Keep It Legal with TBD expert
  • AMA with Val
  • Implementation time
Week 5 & 6

Sept 30 / WEEK 5: Segmenting & Personalization
Training will cover:

  • The easy way to use tags to build funnels
  • Creating segments and advanced tagging
    • Who goes in segments, why, and when?
  • Getting data from an existing list
  • What data to collect from new subscribers
    • How to get it and what to do with it
  • How to get subscribers to segment themselves
  • Progressing profiling — a fancy name for learning more & more about subscribers
  • Personalization beyond {{ F*NAME }}
  • Using RightMessage for easy personalization 

Oct 7 / WEEK 6:  Implementation
Guest Expert & AMA

  • Guest expert: Personalization with Brennan Dunn
  • AMA with Val
  • Implementation time
Week 7 & 8

Oct 14 / WEEK 7: Data and Techie Stuff
Training will cover:

  • Why you don’t need to be a platform expert
  • Guide to major ESPs
    • What you need to know to do your work
    • Where to dig in and learn more
    • Key features and ideal clients for these platforms
  • How to get the data you need from your client’s ESP — without bugging your client!
  • What to do with the data once you have it
  • How to use data reporting as an ongoing engagement (read: keep getting paid)

Oct 21 / WEEK 8: Implementation
Guest Expert & AMA

  • Guest expert: Everything is Figureoutable with TBD Expert
  • AMA with Val
  • Implementation time
Week 9 & 10

Oct 28 / WEEK 9: Copywriting for emails
Training will cover:

  • How to engage an email list and warm them up for future sales
  • Bringing in (or defining!) your customer’s voice
  • Writing emails that feel personal
  • Where “newsletters” fit into this whole email thing, and how to do ‘em right
  • How to speed up your writing process

Nov 4 / WEEK 10: Implementation
Bonus & AMA

  • Copywriting for email with TBD expert
  • AMA with Val
  • Implementation time
Week 11 & 12

Nov 11 / WEEK 11: Vetting Clients & Expectation Management
Training will cover:

  • Finding clients when you’re new to email and have no proven work
  • Dealing with unsure clients
  • How to present your work to your clients
  • How to price your packages
  • Creating opportunities for ongoing retainers
  • Setting (and reinforcing) boundaries
  • Project scheduling and scope creep

Nov 18 / WEEK 12: Implementation
Guest Expert & AMA

  • Guest expert: Managing clients with Nick Disabato
  • AMA with Val
  • Implementation

For in-house marketers:

Week 1 & 2
Week 3 & 4
Week 5 & 6
Week 7 & 8
Week 9 & 10
Week 11 & 12
Week 1 & 2

Sept 2 / WEEK 1: Specializing and You
Training will cover:

  • What specialization can do for your career
  • Identifying your ideal role
  • Crafting your personal web presence 
  • Setting up your own email marketing system (AKA eating your own dog food)
  • Partnering with other specialists and generalists to get the job done
  • How to strategically be a generalist  ¯\_(ツ)_/¯
  • Building an I-know-my-shit (aka “swipe”) file, PLUS access to mine
  • What it takes to become “known”

Sept 9 / WEEK 2: Implementation
Guest Expert & AMA

  • Guest expert: Overcoming Imposter Syndrome with TBD expert
  • AMA with Val
  • Implementation time
Week 3 & 4

Sept 16 / WEEK 3: Strategy
Training will cover:

  • Using Jobs To Be Done interviews to know what strategy to choose for your customers
  • Crafting a warm welcome sequence
  • Key lifecycle sequences most people forget about
  • How to map out an email framework (using Funnelytics, LucidChart, and/or Whimsical)
    • Framework templates/swipe files
  • Writing and planning for GDPR and Can-Spam Act compliance
  • Welcome sequence & legal compliance swipe files included

Sept 23 / WEEK 4: Implementation
Guest Expert & AMA

  • Guest expert: Keep It Legal with TBD expert
  • AMA with Val
  • Implementation time
Week 5 & 6

Sept 30 / WEEK 5: Segmenting & Personalization
Training will cover:

  • The easy way to use tags to build funnels
  • Creating segments and advanced tagging
    • Who goes in segments, why, and when?
  • Getting data from an existing list
  • What data to collect from new subscribers
    • How to get it and what to do with it
  • How to get subscribers to segment themselves
  • Progressing profiling — a fancy name for learning more & more about subscribers
  • Personalization beyond {{ F*NAME }}
  • Using RightMessage for easy personalization 

Oct 7 / WEEK 6:  Implementation
Guest Expert & AMA

  • Guest expert: Personalization with Brennan Dunn
  • AMA with Val
  • Implementation time
Week 7 & 8

Oct 14 / WEEK 7: Data and Techie Stuff
Training will cover:

  • When it makes sense to be a platform expert (and when it doesn't)
  • Guide to major in-house brand ESPs
    • What you need to know to do your work
    • Where to dig in and learn more
    • Key features and ideal clients for these platforms
  • How to help your team determine the right ESP for them
  • What to do with the data once you have it
  • How to use data to make your case for more time devoted to email

Oct 21 / WEEK 8: Implementation
Guest Expert & AMA

  • Guest expert: Everything is Figureoutable with TBD Expert
  • AMA with Val
  • Implementation time
Week 9 & 10

Oct 28 / WEEK 9: Copywriting for emails
Training will cover:

  • How to engage an email list and warm them up for future sales
  • Bringing in (or defining!) your brand's voice
  • Writing emails that feel personal
  • Where “newsletters” fit into this whole email thing, and how to do ‘em right
  • How to speed up your writing process

Nov 4 / WEEK 10: Implementation
Bonus & AMA

  • Copywriting for email with TBD expert
  • AMA with Val
  • Implementation time
Week 11 & 12

Nov 11 / WEEK 11: Communication & Expectation Management
Training will cover:

  • Gaining trust from leadership when you’re new to email and have no proven work
  • Accepting (and working with) with feedback
  • How to present data when it's not positive
  • How to work across teams
  • Creating opportunities for advancement
  • Setting (and reinforcing) boundaries
  • Project scheduling and scope creep

Nov 18 / WEEK 12: Implementation
Guest Expert & AMA

  • Guest expert: Thinking Like a CMO with Justine Jordan
  • AMA with Val
  • Implementation
OK SOUNDS GOOD. LET ME APPLY!

Applications are processed on a rolling basis and will close
Friday, August 23rd or once the program is full.
Whichever comes first.
Get yours in today.

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