I do weekly email onboarding tear downs and share email best practices on my blog:
I downloaded a content upgrade PDF from a Shopify blog post and what happened next was pretty boring. Here’s how to fix that content upgrade email onboarding debacle.Keep reading!
I also write about email marketing and customer experience in a variety of other places. Here are a few:
On Email Marketing:
On Customer Experience:
I've also appeared on a number of podcasts.
Here are a few of those if you prefer me in your ears:
Get Open Rates:
Your guide to email marketing that works (and a whole lot that doesn't).
See weekly dissections of real campaigns showing up in inboxes everywhere.
Just enter your name and email below to get a sample in your own inbox right away.
In the not-too-recent past, I ran a business supporting creative business owners in running their businesses (very meta). I wrote a pretty popular blog then and those posts are here:
“You have to read this book. It will change everything for yoooouuuuuu!” – your exuberant fellow business owner I, like many business owners, love a good book recommendation. Run into me in person and our conversation will most likely quickly devolve into “Have you read Essentialism? How about Yes Please? Oh, and of course How […]
The majority of small business owners spend an increasing amount of their days on their phone. In fact, I’m writing this blog post from my phone. We all have places to be and, quite often, it’s not in front of a computer. So how do you get things done on the go? Apps, of course! The […]
When I graduated college with a degree in Theatre Production, I spent the better part of the next four years lining up gig after gig. Booking myself solid all over the country from one month contracts to three month extended stays. It was the month of December, however, that was sacred. Only once did I […]
There’s a funny thing that happens when you are a kind and friendly person and then mention something about being an Introvert. “You? No way! But you’re always so welcoming and talk to people.” Yeah. And then I shut myself away for hours on end to recover. Sure, I know that talking to and being […]
In 2014 (the same year I took 3 months off and had a baby), I spent over $5,000 on e-learning. 2015? Another $8k. Probably more if you consider the hours and hours I poured thru blogs and articles, researched and read forums, and responded to comments. Since time is money, that adds up. But since […]
I’m gonna let you in on a little something here: my life is FULL of change. Every single day I get face-to-face with the scary change monster and have to deal with it head on. Some of this might sound familiar to you: It snowed overnight. Gotta add 10 minutes to the morning routine so […]
In 1986, Richard Branson sat down to write a letter brimming with gratitude to a man named Jack. As he tells it in his article at Entrepreneur, Jack was the very first accountant for Virgin (Branson’s company then and now). “It is not an exaggeration to say that we would never have got off the […]
You know how certain people come into your life for a reason and you just know you are meant to be friends? That’s what happened when I met Racheal Cook over 4 years ago. Racheal had recently launched The Yogipreneur and I was just starting to think about entrepreneurship. Actually, the idea scared the crap […]