I do weekly email onboarding tear downs and share email best practices on my blog:
Part of being an introvert means I’m no good at small talk. Parties are hard for me because I don’t know what a surface-level conversation looks like. I want to dive in, tell you everything, examine, break down, dissect. Which is exactly why I struggle with the intros to articles like this one. Because I […]Keep reading!
I downloaded a content upgrade PDF from a Shopify blog post and what happened next was pretty boring. Here’s how to fix that content upgrade email onboarding debacle.Keep reading!
I also write about email marketing and customer experience in a variety of other places. Here are a few:
On Email Marketing:
On Customer Experience:
I've also appeared on a number of podcasts.
Here are a few of those if you prefer me in your ears:
Get Open Rates:
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In the not-too-recent past, I ran a business supporting creative business owners in running their businesses (very meta). I wrote a pretty popular blog then and those posts are here:
You know how certain people come into your life for a reason and you just know you are meant to be friends? That’s what happened when I met Racheal Cook over 4 years ago. Racheal had recently launched The Yogipreneur and I was just starting to think about entrepreneurship. Actually, the idea scared the crap […]
In 1986, Richard Branson sat down to write a letter brimming with gratitude to a man named Jack. As he tells it in his article at Entrepreneur, Jack was the very first accountant for Virgin (Branson’s company then and now). “It is not an exaggeration to say that we would never have got off the […]
I have to start this tear down with a bit of a story. Six or so months ago, my friend David Sherry introduced me to someone he knew I’d love. David only makes introductions when he’s sure they’re going to be a huge hit so I knew to trust him on this one. That person […]
Drama is everywhere, right? As someone who used to love being involved in other people’s businesses in a major way, it’s very easy for me to get wrapped up in a bunch of drama that simply isn’t mine to own. AND, as a yogi, I know that doing so causes more harm than good and the […]
I’m gonna let you in on a little something here: my life is FULL of change. Every single day I get face-to-face with the scary change monster and have to deal with it head on. Some of this might sound familiar to you: It snowed overnight. Gotta add 10 minutes to the morning routine so […]
Oh, email. We love and hate you all at the same time. We use you to stay in touch with long lost (or newly made) friends, build our businesses, reach out, learn, grow. And we simultaneously despise you for interrupting every. single. thought. with your little pop up of new messages dropping in our inbox. Remember […]
It’s true. I’m a chronic organizer and a total systems addict. I love nothing more than creating time in my day and uber-happy customers by getting some key systems in place in my business. Generally, this overflows into my life and you’ll find me meal planning, batching errands, and doing Pomodoros for household tasks (it […]
When I took almost three months off from my biz for some quality time with my new baby, I didn’t realize that the time away from my work would actually fuel my best work ever. Returning from maternity leave, I had a notebook full of ideas, blog posts written, and programs built. It was […]