I write mostly about email marketing and customer experience in a variety of place. Here are a few for ya:
On Email Marketing:
On Customer Experience:
I've also appeared on a number of podcasts.
Here are a few of those if you prefer me in your ears:
And I read. A LOT. What I read about is customer experience, onboarding, retention, and how to make a better world through software (or at least try, right?!).
Every Tuesday I send an email out with my favorite articles I've read on those topics and I want to send those articles to YOU. You don't have to Google it – I'll do that for you.
Enter your email address here and I'll send the first one your way next Tuesday:
In the not-too-recent past, I ran a business supporting creative business owners in running their businesses (very meta). I wrote a pretty popular blog then and those posts are here:
In an article published to Medium, 19 year old Andrew Watts reviewed the most popular social media channels from his own perspective as a current college student. He readily cites his classmates and references their use of each platform as well – it’s not just Andrew’s personal opinion here. In it, Andrew gets right to the point […]
Hey, Val. Wanna write a post that’s going to piss off a bunch of people but probably make a bigger number of people feel less alone? Hell yes. Let’s do it! It’s gonna be a long one, probs. It’s okay, I’m in. /internal pep talk Now that we’ve got the pep talk out of […]
I’ve brought it up before but it’s worth repeating – we all get waaaayyyy too many emails. And while managing the incoming flow can be done, what is there to do about those replies that need our time and attention? Here’s what happens:Email comes in: “Hi, Val! I just wanted to say thank you for […]
Everyone talks about how “systems can be sexy!” No. Systems aren’t sexy…. like in the JLo’s new movie kinda sexy way. But that doesn’t mean they have to suck. Systems can be overwhelming when there are too many in place. Overwhelming on the learning curve and also on the pocketbook – those $10 programs add […]
As a Systems Strategist and a sponge for all things digital, I’ve made it my job (so you don’t have to) to know the ins and outs of a variety of online tools, systems, and programs that make running a virtual business possible. In fact, I have the extreme pleasure of hearing “You just saved […]
It’s no secret that I’m an introverted person who is forced into a pretty extroverted world most of the time. This is…. exhausting. My own husband is incredibly extroverted and relies on being around other people to get his energy. I, on the other hand, find complete comfort in 32 quiet minutes reading my new […]
Everyone talks open rates these days. Email open rates. How many of your subscribers open your emails? How can I increase my open rates? Write a good subject line to get people to open your emails! I know that the actual majority of my subscribers don’t even open my emails. A good 60%. You opened […]
Over the years, I’ve played around with nearly every social media game plan. Schedule directly inside Facebook = too distracting Hootsuite = links were dropped (much too consistently for my liking) Edgar = a great option if my library of content were MUCH bigger Not scheduling anything = no regular engagement and zero growth (sad […]
It’s 10:30am and you’ve been at your computer since 8. You committed to being more mindful and productive with your time this year (hello, resolutions!) and your morning has been on a roll so far. “I deserve a mental break,” you think to yourself. “My next meeting doesn’t start until 11. I’ll just scroll my Facebook feed, read […]