I do weekly email onboarding tear downs and share email best practices on my blog:
I downloaded a content upgrade PDF from a Shopify blog post and what happened next was pretty boring. Here’s how to fix that content upgrade email onboarding debacle.Keep reading!
I also write about email marketing and customer experience in a variety of other places. Here are a few:
On Email Marketing:
On Customer Experience:
I've also appeared on a number of podcasts.
Here are a few of those if you prefer me in your ears:
Get Open Rates:
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In the not-too-recent past, I ran a business supporting creative business owners in running their businesses (very meta). I wrote a pretty popular blog then and those posts are here:
These four emails are drastically underutilized for customer retention. Here’s how you can fix that.
Do I want you to focus on onboarding? 100% yes. Yes, I do. But reducing churn is so much more than onboarding. I also want you to leave some brain space for retention. I mean, why onboard all of those customers so perfectly if you aren’t going to put in the effort to keep them around for the long haul?