I do weekly email onboarding tear downs and share email best practices on my blog:
I also write about email marketing and customer experience in a variety of other places. Here are a few:
On Email Marketing:
On Customer Experience:
I've also appeared on a number of podcasts.
Here are a few of those if you prefer me in your ears:
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In the not-too-recent past, I ran a business supporting creative business owners in running their businesses (very meta). I wrote a pretty popular blog then and those posts are here:
People are afraid to ask questions, mostly because we’re often made to feel like we should know the answer already. What’s up with that? It’s virtually impossible to know everything (or Google wouldn’t exist) so I love it when people ask questions. In fact, people ask me a lot of questions. The first in a […]
Dear Val, I recently set out on my own as a photographer after shooting a few weddings for friends and doing some family portrait sessions over the last year or two. I was able to save up enough to quit my job and do more photography work so I built a website and started putting […]
Today I bring you a tale of high hopes. The story goes like this: One day a girl signed up for a free trial of a piece of software to see if she liked it better than the one she was using for the same task. She loved the way the app worked (so simple!) […]
This is a tale of too few emails…
60% of marketers are using webinars as part of their content marketing programs
Is there more than one path a new user might take to get to your product?