I do weekly email onboarding tear downs and share email best practices on my blog:
I downloaded a content upgrade PDF from a Shopify blog post and what happened next was pretty boring. Here’s how to fix that content upgrade email onboarding debacle.Keep reading!
I also write about email marketing and customer experience in a variety of other places. Here are a few:
On Email Marketing:
On Customer Experience:
I've also appeared on a number of podcasts.
Here are a few of those if you prefer me in your ears:
Get Open Rates:
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In the not-too-recent past, I ran a business supporting creative business owners in running their businesses (very meta). I wrote a pretty popular blog then and those posts are here:
Brene Brown has this rule involving a 1-inch square piece of paper. In her book Rising Strong, she outlines the method like this: Take a 1-inch x 1-inch square of paper and make a list of people whose opinions matter to you – those people who love you, not in spite of, but because of […]
People are afraid to ask questions, mostly because we’re often made to feel like we should know the answer already. What’s up with that? It’s virtually impossible to know everything (or Google wouldn’t exist) so I love it when people ask questions. In fact, people ask me a lot of questions. The first in a […]
Dear Val, I recently set out on my own as a photographer after shooting a few weddings for friends and doing some family portrait sessions over the last year or two. I was able to save up enough to quit my job and do more photography work so I built a website and started putting […]
Today I bring you a tale of high hopes. The story goes like this: One day a girl signed up for a free trial of a piece of software to see if she liked it better than the one she was using for the same task. She loved the way the app worked (so simple!) […]
This is a tale of too few emails…
Is there more than one path a new user might take to get to your product?
User onboarding goes beyond the app and into the inbox. Want your trial customers to open and act on what you send in your email onboarding sequence?
How do you turn a cold new subscriber into a warm lead? I analyzed the emails of over 50 copywriters to find out.
I signed up for the email lists of 50+ freelancers. Copywriters, specifically.
Not just to learn from them.
But to study them.
I downloaded a content upgrade PDF from a Shopify blog post and what happened next was pretty boring. Here’s how to fix that content upgrade email onboarding debacle.