Trying to figure out what your ideal customers are talking about and where they’re hanging out can be tricky. Without a direct line to their brain or a peek over their shoulder at their computer screen, how can you possibly know what groups they’re in and where they’re having the conversations you want to take part in?
Luckily, Facebook has a handy little bar called the Graph Search Tool to help you find those groups your customers are in right now.
It’s fancy: you can search in super specific ways through the search bar at the top. The search bar in Facebook doesn’t just search for particular words or people either. You can search things in relationship to one another.
What does that mean?
Watch the video below to find out how.
Can’t watch the video? Here’s the gist:
What graph search means is that you can search by lots of different factors. One of the ways that I like to find customer groups and probably even peer groups as well is to go into the search bar.
Type the words “groups joined by people who like” and then your Facebook page. For me it’s “groups joined by people who like Val Geisler”. You’re going to get a really weird result when you hit enter.
“Groups joined by people who like your page.”
Then there’s a bar on the top that says “Top, Latest, People, Photos, Videos, Pages, Places, Groups”. Click on Groups. This list is all groups that people who like your page are a part of.
The graph search is particular so be sure you type this exactly: groups joined by people who like ______.
So that’s fun, right? There’s this one side of the graph search that is researching groups that you might want to be a part of like that.
The other side of it is plain old potential client research.
You can look through and you can see themes with your groups. This is probably both peers and customers, depending on the people who like your page. You can even go to your page.
You can spend some time, go to your page, look at everyone who likes your page, notice if they are mostly customers or is it mostly your peers who like your page?
When we’re first starting out, typically it’s our peers who like our page and then over time we start to have more and more customers liking our page. It might be that it’s mostly peers liking your page and then these graph search results are going to look a little different than when your customers are liking your page.
You can even look at your clients and see what groups they joined.
The other thing that graph search does is it will list by popularity. The top result is the most popular group that people who like your page are involved in or that most people who like your page are in that group. You can see if groups you’re actively a part of are really far down on that list.
Maybe you need to join some of the groups that are higher up on the list where more people are going to see, who already like your page, they already know who you are, they’re a part of that group already.
The other thing that you can note is that it shows you if the group is closed or public. You have the public groups that are super easy to join. Sometimes groups are closed and they’re actually public, it’s just a way that the manager wants to manage them.
Want to dive into the deep end?
Choose someone who does what you do and jot down their name. They could be a peer who you look up to or who you have followed or maybe you model your business after them. I hate to use the word “competitor” because obviously there’s plenty of fish in the sea. Replace your business page with their business page.
Pick someone who is a “competitor” of yours and replace your business page name in that same sentence: “groups joined by people who like” and put their name.
Boom. Instant client research gold mine.
When I dropped the paid ads that were going nowhere and showing up in Facebook Groups in a meaningful way, my revenue skyrocketed. I doubled my pageviews on my blog, built out the most successful opt in of my career, booked myself solid with 1×1 clients, and sold out workshops in mere hours.
Facebook Groups are a way to connect that brings us closer than just status updates on their own. They’re tiny (or large) communities full of your ideal customers – you just have to know where to look and how to access them!