You know just as well as I do that there’s a difference between Just In Case learning and Just In Time learning. As a smart business owner, I’m sure you have a grasp of which one you tend to do and any traps you might fall into that take you away from your goals. Learning is an essential element when you are starting a growing a business, but where do you begin??
One of the biggest questions I get is “How do I know what learning resource to trust?” and that’s a huge problem to solve. My advice is typically this:
- Ask a friend what they recommend
- Look for honest FAQs from the teacher about who the product is suited for (and who it’s not suited for)
If you’ve been around here for a while, you know I don’t recommend anything without reviewing it (preferably using it) myself. I get emails weekly asking me to add X product or Y software to my list of recommended tools and I turn every single one down. If I don’t use or know your product well, how can I possibly recommend it?!
All that to say I’d like to address my two pieces of advice around my latest recommendation for you: The Genius Blogger’s Toolkit.
Ask a friend what they recommend
I’d like to consider us friends so let me share with you on that level. I can highly recommend The Genius Blogger’s Toolkit to you for a few reasons:
- The cost is phenomenal. At just $97 for the sheer volume of information inside, it’s quite a value.
- That volume of info thing… there’s a lot going on in this toolkit but I found five gems (beyond my own Growing With Groups course) that I want to point out to you. These five were chosen because they are results oriented. Since I mentioned before that I’m not as focused on systems and tools as I am on results and simplicity, these five elements deliver:
- Allison Marshall’s RAVE Course (a full course where you can learn more about community in Module 3 then you may ever need to know)
- Sarah Egger’s HTML and CSS Crash Course for Creative Bloggers (because knowing a bit about HTML and CSS will make you feel like an evil genius)
- Caitlin Pyle’s Ultimate Freelancer Tax Guide (I was floored by the wealth of info in this PDF. Aaaaaalmost made me feel like I didn’t need my CPA. Almost.)
That’s three. And there’s two more. These two are in the bonuses section and they truly deserve a front page mention:
- A month free trial of Beacon (I use Beacon to create all of my eBooks and PDFs and it’s been a game changer. If you’ve downloaded the Introvert’s Guide to Running a Business, you’ve seen a Beacon-built eBook.)
- 2 Free Fonts from The Hungry JPEG (If there’s one thing I know about branding, it’s that you want to stand out. Your message matters more than anything, but a killer font can go a long way. Plus we just really want things to look nice sometimes!)
Look for honest FAQs from the teacher about who the product is suited for (and who it’s not suited for)
This one’s a little harder for bundles, of course, since you’re potentially purchasing a whole list of things, not just one product. For argument’s sake, let’s call me the “teacher” since I’m the one saying you might want to consider adding this purchase to your budget this month.
I’ll start with who the bundle is NOT for:
- Someone who is easily overwhelmed. The Genius Blogger’s Toolkit contains 62 ebooks, courses, and printables and boatload of software resources to boot. It’s a lot. If you aren’t willing to find the gems in the stack of products, this will be a waste of your time and money.
- The already-have-too-many-things-on-my-to-do-list-person. Look, I don’t want you buying this bundle if it’s just going to sit on you computer for the next year. That’s Just In Case learning and it’s not a good way to allocate resources.
- Experienced bloggers. If you’re new to blogging or running an online business (or even “intermediate” in skill), you’ll likely get a whole lot out of this bundle. If you’re experienced (read: earning a full time income from your biz), you might find one or two things but it’s likely not worth it for you.
So who’s it for?
- People who want to save a few bucks and get a lot all at once. If you’re a bargain shopper, this bundle is made for you.
- Beginner or intermediate bloggers. (see above)
- Someone who wants a dose of inspiration FAST. As I dug through the contents of this course, I was inspired to focus on my Instagram strategy, pursue deeper blogging strategies, and finally publish to Kindle. $97 for inspiration and the how-tos to put that inspo into place is a value to me.
One last thing before I let you go make your decision about The Genius Blogger’s Toolkit. You might be wondering about other people’s testimonials and reviews of each product. Here’s why I don’t worry myself too much about those:
Have you ever seen someone publish a negative review of their ecourse to their sales page? No. Unlike Amazon reviews, testimonials and product reviews on sales pages are often skewed toward favoritism. Not to mention the fact that many of them are potentially over a year old which is basically archaic on the Internet.
So now it’s up to you. Go see what else is included in The Genius Blogger’s Toolkit. Look at the overall value. Consider everything I’ve shared here. And then decide.
Owning a business is full of making big decisions on a daily basis. And I hope that this (and all I do) makes that decision making feel a little less lonely for you.
A pop up??? Seriously??
Yep. I know. I hate them too but I can't deny that they're effective.
So here's the thing.
I used to help online business owners run their businesses.
Now I help B2C software companies connect with those same online business owners.
(cue The Lion King's "Circle of Life" music)
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