Part of being an introvert means I’m no good at small talk. Parties are hard for me because I don’t know what a surface-level conversation looks like. I want to dive in, tell you everything, examine, ... Read More
2018 Year In Review
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What’s better than the tear down gal doing a tear down of her own business? I’ve seen a lot of Year In Review posts over the years and I know they can feel very “yay! look what I did!” from the ... Read More
These four emails are drastically underutilized for customer retention. Here’s how you can fix that.
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There's a magical land that exists for software and subscription-based businesses. It's a land of gold, really, because it is here that the people are all cheery, everyone is productive, and the ... Read More
Email Onboarding Tear Down, Content Upgrade Edition: Shopify
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Proposals suck. There, I said it. Proposals for projects take up too much time, they don't actually sell what you do, and they add an extra step (more if you account for editing and back and ... Read More
How do you turn a cold new subscriber into a warm lead? I analyzed the emails of over 50 copywriters to find out.
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I signed up for the email lists of 50+ freelancers. Copywriters, specifically. Not just to learn from them. But to study them. To see how they handle the fresh 'n' unspoiled relationship with their ... Read More
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